Those of us that are proud to be card-carrying members of the Twitter Geekdom had known for a while that a new Twitter profile was on its way. We checked in on the First Lady, Weezer, Good Morning America, and other famous people who were part of the privileged group to receive the new template prior to the masses. Oh my gosh, oh my gosh, oh my gosh… look at the size of the header picture! And those tweets in large text are glorious!
Now the big day is upon us: the day where everyone can enable their new profile page. Okay, maybe it isn’t that exciting after all. There aren’t even that many new features. There are a few cool things, however, that businesses can use to their advantage to enhance their followers’ Twittering experience.
1. Time for a New Resolution
The new header is big. Let’s call it HUGE (in comparison to the previous header). Twitter suggests that the image is 1500 pixels by 500 pixels so simply re-using your old header image may not cut it. Invest the time to find an image that is not grainy or distorted when you upload it to the new profile.
2. Get Ahead with your Header
The header image is so prominent in the new layout that it’s begging you to convey something cool about your business. Say it through a picture, through words, or both. The picture could showcase a great product, your impressive store, or your friendly staff. Add text to include your slogan, a marketing message, a compelling stat about your business, or even your contact information. Whatever you decide, make it count toward building your brand.
3. So Many Devices, So Little Time
You selected a great picture for your header, uploaded it to your page, switched on the new profile page, and you’re ready to rock and roll. Time to pull out your trusty phone to see who’s tweeting about your slick new profile and… gasp… your header is cut off and unreadable! Remember that the same profile and header images are used for all platforms. Check out how your profile looks on a laptop/desktop, phone, and tablet. Your profile and header images may need some tweaking to be viewable on all devices.
4. Color Coordination
Twitter offers you the ability to update the theme color on your profile. Text, highlighting, and rollovers on your profile page will utilize your theme color. Updating this color is simple: edit your profile and pick a color that matches your logo. Or, you can get really tricky to get your profile page to exactly match your primary logo color. If you know the hexadecimal value of your primary color, you can enter that hex number as your theme color (if you don’t know it, your logo designer will). This ties your logo in with the rest of the page for great aesthetics.
You can now pin one of your tweets to the top of your profile page. This is another way to say something great about your business and have it display in a prominent position. Use this feature to pin a marketing message, a call to action, or a timely announcement. You can only pin one tweet at a time so use it wisely, young grasshopper.