Closed Loop Marketing
How do you close the loop between marketing and sales?
Closed Loop Marketing (CLM) describes a marketing approach that combines a digital marketing platform, robust analytics, and advanced marketing techniques to support in-person sales. Sales representatives use digital marketing materials, typically on a tablet computer, to detail their customers. These dynamic, interactive materials support a more engaging, two-way conversation between the sales rep and customer, creating a more memorable experience. Data is captured during these sales calls, showing which specific elements of the marketing materials were used with the customer, and thus providing a feedback loop to the marketing team. By analyzing the CLM data, marketers can gain valuable knowledge to help them refine and evolve their marketing strategy and materials.