Customer Relationship Management
How do you manage your customer information?
Businesses use Customer Relationship Management (CRM) to manage information about their current and potential customers. CRM combines process and technology to organize the customer information so that it can be used to build relationships, improve customer satisfaction, gain insights, and drive sales.
Small businesses typically use CRM software to manage contact information. Additionally, they can use it to plan appointments and track interactions with their customers, such as sales calls, emails, and even social media conversations. There are CRM tools that can support many other business needs, which are usually determined by the type and size of your business. You can track marketing campaigns and determine ROI, organize your sales representatives with Sales Force Automation, or manage call center activity.
CRM software solutions can often be purchased on a “per month” and/or “per user” basis. Larger cloud solutions, such as salesforce.com, can support a range of very basic to very robust CRM needs, all while being very scalable as the size of your business grows. There are many other CRM options that are specifically geared towards smaller business.
Neon Pathways Marketing and Business Consulting
Harrisburg, PA 17112