Digital & Multi-Channel Marketing
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The world of marketing changes every day as digital marketing continues to evolve. Digital channels provide an abundance of ways to reach your customers through the internet, mobile devices, and more. The ability to learn about your customers, understand their needs and interests, and provide targeted messages and offers has advanced light-years through digital marketing technology. A multi-channel approach allows you to reach customers through multiple, preferred channels, and with careful coordination, you can build continuity with each customer touchpoint. Companies can use campaign management and analytics to determine the most effective marketing messages and channels for their customers, as well as the most relevant offers (we’ve all seen “people who like this also like…”).
If you’re part of a large company, you may have a very sophisticated multi-channel marketing approach for your digital and traditional marketing channels. If you do, then you know the challenges that accompany such a complex approach. A brilliant strategy is only as good as your infrastructure, digital platforms, processes, and ability to execute. Any breakdown across this entire ecosystem can lead to ineffective marketing, missed opportunities, and high costs.
Neon Pathways Marketing and Business Consulting
Harrisburg, PA 17112