Digital Marketing Assessment

Assess your digital capabilities.  Optimize.  Repeat.

Getting the most out of your digital marketing channels requires expertise and ongoing optimization.  It’s more than just applying general best practices.  It means evaluating metrics to gain insights on ways to make improvements.  It means scrutinizing your customer targeting, content, creative, and much more.  It even means looking at marketing channels that are underperforming and finding new channels that may work better for your business.

Our Services:

Neon Pathways has the expertise to assess your marketing channels and help you optimize them for maximum performance.

Marketing Diagnostic and Action Plan:  We’ll evaluate your current use of digital marketing channels (and your traditional marketing, if you desire).  Then, we’ll create an action plan with specific recommendations that will improve your marketing practices, help you engage customers, and elevate your online presence.  We’ll provide support as you implement the changes or we’ll even implement them for you.  The scope of the diagnostic and action plan can include:
  • Email marketing
  • Social media, including social media advertising
  • Search engine marketing, including Google Ads and Bing Ads
  • Digital advertising, including display ads and geofencing
  • Websites
  • Mobile apps
  • Search Engine Optimization (SEO)
  • Traditional advertising, including print, out of home, and radio
  • Direct mail​
​Marketing Consulting Services
​Small Business Marketing

​Business Consulting Services