Marketing Analytics

We'll deliver the insights so you can make informed decisions.

Utilizing marketing analytics to improve your marketing performance.
With so many possible ways to market your business, it can be difficult to figure out how to spread your dollars.  It can be even more challenging to determine what’s driving sales and what’s not working. 
 
The power of digital marketing comes from the data used for targeting and assessing performance.  However, it’s not always easy to make sense of the volumes of data available for your website, social media, digital ads, email, and other platforms. 
 
Many businesses lack the time or expertise necessary to evaluate marketing data.  Often times, the data sits untapped –  or even worse, is misinterpreted.  The result is a stagnant, inefficient marketing program.

Our Services:

Neon Pathways will help put your marketing data to use for making informed decisions and driving your business.  We have the marketing analytics expertise you need –  whether it’s starting from the top and establishing Key Performance Indicators, evaluating individual channel or campaign performance, or assessing your overall marketing mix.  We’ll deliver the insights so you can make the decisions.
 
Google Analytics:  We also have specialized skills in Google Analytics, Google’s free website tracking platform.  This tool provides robust tracking and reporting capabilities that extend far beyond standard website metrics.  Know who is visiting your website, how they got there, and what they’re doing on your site.  Track campaign performance, shopping cart activity, or just about any call-to-action on your website.

We will set up your Google Analytics, develop a tracking strategy, and build you custom dashboards and reports for easy-to-digest metrics.  We’ll draw out insights that help you improve your marketing, website design, and more.

Marketing Insight Reports:  We’ll create monthly or quarterly reports that show the Key Performance Indicators (KPIs) across your marketing program.  The reports can combine metrics from your various marketing channels, including your website and/or Google Analytics, social media, digital ads, and email.  The information is compiled and reported at a high level, including graphics and annotations, so you can quickly see the most important indicators of your marketing performance.
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