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With so many possible ways to market your business, it can be difficult to figure out how to spend your marketing dollars. In order to have an effective and cost-efficient marketing program, it’s crucial to understand what’s driving business and what’s not working.
The challenge is that it takes time and expertise to analyze marketing metrics and uncover insights that can inform marketing decisions. It’s not always easy to make sense of the volumes of data available for your website, social media, digital ads, email, and other platforms. Oftentimes, the data sits untapped – or even worse, is misinterpreted. The result is a stagnant, inefficient, and ineffective marketing program.
Neon Pathways will help put your marketing data to use. We have the expertise with marketing analytics to support your needs – whether it’s starting from the top and establishing Key Performance Indicators, evaluating individual channel, campaign, or website performance, or assessing your overall marketing mix. We’ll deliver the insights so you can make smart decisions!
It’s important to understand what’s driving traffic to your website and what actions people are taking on the site. Standard website metrics, along with more advanced tracking, can provide insights that help you improve both your website and your marketing.
We use Google tools for website analytics – Google Analytics, Google Tag Manager, and Google Console. These tools are free to use and provide robust tracking and reporting capabilities. We’ll set up these tools for you, develop a tracking strategy, and build you custom dashboards and reports for easy-to-digest metrics. We can track and report on things like campaign performance, lead conversions, shopping cart activity, and just about any other action that’s important to your business. We’ll draw out insights that help you improve your marketing, website design, and more.
We’ll perform a deep-dive evaluation of your current marketing and create an action plan with specific recommendations that will improve your marketing practices, help you engage customers, and elevate your online presence. We’ll provide support as you implement the changes or we’ll even implement them for you. The scope of the diagnostic and action plan can include:
Find out how Neon Pathways can help your business thrive!
Marketing consulting experts helping businesses find a new path to success through powerful marketing.
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