Marketing Metrics & Analytics
Which marketing activities are working for you?
With so many possible ways to market your business, it can be difficult to figure out how to spread your dollars. It can be even more challenging to determine what’s driving sales and what’s not working. If you can’t figure out your ROI, how can you continually improve your marketing?
Most online marketing channels provide built-in ways to determine how consumers are interacting with your business on those channels. Websites, email, and social media provide tracking mechanisms that can help you answer the question of “what is working?”. You can tell which parts of your website are visited the most, which links and social media sites are driving people to your site, which keywords are being searched to find your site, who are opening your emails, which campaigns are converting to sales, and much, much more!
To take advantage of this powerful information, the key is to set up the tracking and pull out the data in a way that is meaningful. You must understand which metrics are true indicators of your marketing performance. Misusing or misunderstanding the data could be worse than not looking at it at all.
Neon Pathways Marketing and Business Consulting
Harrisburg, PA 17112