Marketing Metrics & Analytics

Which marketing activities are working for you?

Marketing Metrics Marketing Analytics
With so many possible ways to market your business, it can be difficult to figure out how to spread your dollars.  It can be even more challenging to determine what’s driving sales and what’s not working.  If you can’t figure out your ROI, how can you continually improve your marketing?  

Most online marketing channels provide built-in ways to determine how consumers are interacting with your business on those channels.  Websites, email, and social media provide tracking mechanisms that can help you answer the question of  “what is working?”.  You can tell which parts of your website are visited the most, which links and social media sites are driving people to your site, which keywords are being searched to find your site, who are opening your emails, which campaigns are converting to sales, and much, much more!  

To take advantage of this powerful information, the key is to set up the tracking and pull out the data in a way that is meaningful.  You must understand which metrics are true indicators of your marketing performance.  Misusing or misunderstanding the data could be worse than not looking at it at all.

Our Services:

Neon Pathways will set up tracking and analytics to measure your marketing performance.  We’ll help you determine which metrics are the most important indicators of your success, create dashboards and reports to provide insight into your online marketing activity, and help you interpret the data to adjust your online and social media marketing and spend your time and money more effectively.   We can even help you use the information to make improvements to your website design.
  • Google Analytics:  Although most website services have their own tracking mechanism, Google Analytics provides an extremely robust solution that extends beyond just traffic on your website. You’ll also be able to see how social media, links, keyword searches, and online advertising are driving consumers to your website.  Neon Pathways will set up Google Analytics tracking and create dashboards that you can review on a regular basis.
  • Marketing Insight Reports:  We’ll create monthly reports that show the Key Performance Indicators (KPIs) for your online marketing.  The reports will combine metrics from your various online marketing channels, including your website and/or Google Analytics, social media sites, and email.  The information will be compiled and reported at a high level, including graphics and annotations, so you can quickly see the most important indicators of your marketing performance.
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