Marketing Consulting

Services

marketing expertise for companies of all sizes

Neon Pathways’ marketing consulting services will take your marketing to the next level –  whether you’re a big company with a sophisticated marketing program or a small business with limited marketing resources.

consultants with a tablet computer and printouts of graphs, representing marketing consulting services

market effectively, spend your time and money wisely

The world of marketing changes every day as digital marketing continues to evolve, providing an abundance of ways to reach customers.  Marketing technology presents extraordinary opportunities to learn about your customers, understand their needs and interests, and provide targeted messages and offers.  Companies who are strategic and know how to use marketing channels effectively have a distinct advantage over their competition.  Others often experience ineffective marketing, missed opportunities, and high costs.

Our Services

We are marketing experts –  from strategy and planning, to execution, to analytics and optimization.  Whether you need support for your team, want to outsource your marketing, or are just seeking advice, we’ll help you drive business through a successful marketing program.  Learn more about our marketing consulting services!

Marketing Strategy & Planning
tablet computer on top of business papers with graphs that represent marketing strategy and marketing planning

We’ll develop a multi-channel marketing strategy for your business using our proven methodology. We’ll build a custom marketing plan for your goals, budget, and targets.  Start-ups, we’ll get you set up for success from the beginning!

Digital Advertising​
a keyboard with icons representing digital advertising

Leverage our expertise so you’re using digital marketing channels effectively!  We’ll help you select the right digital channels for your needs. We’ll build, manage, and optimize your digital ad campaigns to reach more customers and grow business.

Search Engine Marketing​​
Search Engine Marketing SEM, including paid search ads through Google Ads and Microsoft Bing Ads

Reach customers when they’re searching for businesses like yours!  We’ll create effective search ad campaigns through Google Ads and Bing Ads.  Target keywords that are relevant to your business and get your ad shown with the search results. 

Social Media Marketing
a woman using a mobile device with icons representing social media marketing

Use social media ads to reach captive, interested audiences right in their feeds and stories!  Target current and potential customers on Facebook, Instagram, LinkedIn, and Twitter.  Build your brand and get noticed with engaging ads!

Website Design & Development
An image of a browser with https representing website design and website development

We’ll design and build the perfect website for your business!  We place emphasis on great content with a marketing focus, User Experience, and Search Engine Optimization (SEO). You’ll not only get a site that looks great, but is also highly effective.

Search Engine Optimization
a browser with a search engine representing Search Engine Optimization or SEO

Improve your SEO and get found in organic (non-paid) search results!  Reach new and existing customers when they’re performing searches for businesses like yours.  Gain exposure and web traffic by elevating your website in the results for key searches.

Marketing​ Analytics
a graph with a magnifying glass representing marketing analytics

Improve your marketing performance through marketing analytics! We’ll set you up to measure and assess the most important metrics for your business and provide easy-to-digest reporting. We’ll deliver insights so you can make informed decisions.

Marketing​ Team Support
three consultants ready to provide marketing team support

If you don’t have the in-house capabilities for an effective marketing program, we can help! We’ll train your team to develop and refine their marketing skills. Or, you can outsource your marketing to us and we’ll run your program for you.

How do you build a successful marketing program in such a complex environment?
Neon Pathways can help you find a new path to success.

Contact us today for a free consultation!

Contact us today for a free consultation

Find out how Neon Pathways
can help your business thrive!
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