Marketing Consulting Services

Marketing expertise for companies of all sizes.

Neon Pathways' marketing consulting services will take your marketing to the next level –  whether you're a big company with a sophisticated marketing program or a small business with limited marketing resources.

Market effectively.  Spend your time and money wisely.

The world of marketing changes every day as digital marketing continues to evolve, providing an abundance of ways to reach customers.  The ability to learn about your customers, understand their needs and interests, and provide targeted messages and offers has advanced light-years through digital marketing technology.  Companies who are strategic and know how to use marketing channels effectively have a distinct advantage over their competition.  Others often experience ineffective marketing, missed opportunities, and high costs.
How do you build a successful marketing program in such a complex environment?  Neon Pathways can help you find a new path. 

Our Services:

We are marketing experts –  from strategy and planning, to execution, to analytics and optimization.  Whether you need support for your team, want to outsource your marketing, or are just seeking advice, we’ll help you drive business through a successful marketing program.​
Marketing Strategy and Marketing Plans: 
We’ll use our proven methodology to develop a multi-channel marketing strategy for your business.  We'll create a marketing plan tailored to your goals, budget, and target customers.  Start-ups, we'll set you up for success from the beginning!
Digital Marketing Assessment and Optimization: 
We’ll assess your marketing channels and create an action plan on how to improve your marketing performance.  Optimize your marketing and get the most out of your marketing spend!
Digital Advertising: 
​Leverage our expertise so you're using digital marketing channels effectively!  We'll build, manage, and optimize your digital ad campaigns to help you reach more customers and drive sales.
  • ​Search Engine Marketing (SEM):  Create successful search ads through Google Ads and Bing Ads. 
  • Social Media Marketing:  Use social media ads through Facebook, Twitter, LinkedIn, and Instagram to reach captive, interested audiences.​
Marketing Analytics: 
Improve your marketing performance by using marketing analytics!  We'll provide you with powerful insights through Google Analytics or our marketing insights reporting, enabling informed decision-making and better results.
Marketing Team Support: 
If you don't have the in-house capabilities for a strong marketing program, we can help!  We'll train your team to build their marketing skills, or outsource your marketing to us and we'll run your program for you.
Website Design and Development:
​We’ll design and build the perfect website for your business!  We emphasize user experience, marketing messaging, and Search Engine Optimization (SEO) so that your site not only looks great, but also drives sales. 
Marketing Technology:
​We'll help you implement the right marketing technology for your business, whether it's marketing automation, email platforms, or CRM systems such as Salesforce.  Learn how we use our expertise to bridge the gap between marketing & IT!