Do you have a strategy? Do you have a plan?
When is the last time you dusted off your marketing plan? Do you even have one? With all of the daily tasks needed to run a small or mid-size business, it’s easy to put your marketing plan on the back burner. Companies that are successful at marketing build a thorough plan and revisit it on an ongoing basis. Without doing this, you can be spending a great deal of time and money on marketing that isn’t aimed at a target.
A marketing plan is the most important component of small business marketing because it sets the direction for everything else you do. It allows you to build marketing strategies and tactics that support the goals of the business. It ensures that you understand your customers, their needs, and what motivates them. It helps you allocate your time and marketing budget to the areas that will have the most impact.