Marketing Plans

Do you have a strategy?  Do you have a plan?

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When is the last time you dusted off your marketing plan?  Do you even have one?  With all of the daily tasks needed to run a small or mid-size business, it’s easy to put your marketing plan on the back burner.  Companies that are successful at marketing build a thorough plan and revisit it on an ongoing basis.   Without doing this, you can be spending a great deal of time and money on marketing that isn’t aimed at a target.  
 
A marketing plan is the most important component of small business marketing because it sets the direction for everything else you do.  It allows you to build marketing strategies and tactics that support the goals of the business.  It ensures that you understand your customers, their needs, and what motivates them.  It helps you allocate your time and marketing budget to the areas that will have the most impact.  

Our Services:

Whether you’re a new or established business, Neon Pathways will help you build a new marketing plan or revamp your current one.  We'll develop a marketing strategy for your specific business goals and target customers.  Then, we'll identify tactics to carry out your marketing strategy, using the most effective marketing mix that fits your budget and personnel.  The marketing plan will place a strong emphasis on online and social media marketing tools.  We’ll work with you on running your plan and will provide support wherever needed.  
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