The internet and social media can provide extremely powerful, cost-effective ways to reach your customers. There are countless options, including websites, email, search engines, web ads, blogs, Facebook, Twitter, Google+, LinkedIn, YouTube, Groupon, Living Social, and on, and on, and on. With all of these online marketing options, how do you know where to invest your time and money? How do you master the art of marketing with these tools? And, how do you keep up with the latest online marketing and social media marketing trends?
Neon Pathways can help small and mid-size businesses master the world of online and social media marketing. We will help you determine which of these tools are right for your business and then teach you how to effectively market with them so that you're attracting customers and growing your business. Our services include:
Marketing Diagnostic and Action Plan: We’ll evaluate your current
use of online marketing (and traditional marketing, if you desire). Then, we’ll create an action plan with
specific recommendations that will improve your marketing practices, help you
engage customers, and elevate your online presence. The scope of the diagnostic and action plan
• Email marketing • Websites • Mobile sites and apps • Search Engine Optimization (SEO) • Social Media marketing • Internet advertising, including Google AdWords and Facebook Ads • Print advertising and direct mail • Coupons • Small business marketing tips
Marketing Outsourcing: If your time is limited, you can outsource your online marketing to us. We’ll run your day-to-day activities, such as your email and social media marketing.
Online and Social Media Training: We’ll train you on how to use online and social media tools, including best practices for marketing.
Cost Per Click (CPC) Online Advertising: Online ads, such as Google AdWords and Facebook Ads, provide great opportunities to market to your target audience. We'll set up and manage your CPC campaigns, including budgeting, keyword research and targeting, ad design, metrics analysis, and campaign optimization to improve ad effectiveness.