Search Engine Marketing

Get your ads to the top of search pages.

Search Engine Marketing (SEM), or paid search ads, are an extremely common and effective form of digital advertising.  Search engines, such as Google and Bing, allow you to place ads based on the keywords being searched.  You can identify and bid on specific keywords that are relevant to your business, and then build text ads that are served when you win a bid.  

Our Services:

Neon Pathways has the specialized skills to manage your Google Ads and Bing Ads.  We will manage your search campaigns from beginning to end, assuring you start with an effective plan and then execute effectively.  Our services include keyword research, targeting, ad design, budget/bid management, analysis, campaign optimization, and reporting.
​Marketing Consulting Services
​Small Business Marketing

​Business Consulting Services