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Whether potential customers visit your website to learn about your business or make a purchase, they will form an opinion of your company based on their experience. Within seconds, they will decide to keep browsing or leave your site. A visually-pleasing website is very important, but your website design and content are bigger factors in keeping them engaged and interested and creating a positive customer experience.
Your website must be designed with the user experience in mind. You must make it easy to navigate and find information, whether it’s on a desktop, mobile device, or tablet. Content must be relevant, easy to understand, and valuable.
Additionally, there needs to be a marketing element to your site. It must embody your brand. Your messages to your customers must be clear and provide a compelling reason to consider your products or services. Calls-to-action must drive the customer to take desired steps.
Neon Pathways will design and build the perfect website for your business. While many web developers focus purely on the technical or graphical aspect of a website, we also place great emphasis on the content, User Experience (UX), and marketing aspect of your site. The site will be mobile-friendly and will incorporate Search Engine Optimization (SEO) best practices.
Whether you need a brand-new website or just a refresh of your current site, Neon Pathways provides services to fit your needs. If you already have a web developer, we can collaborate with them by designing the content and user experience and providing the developer with detailed documentation so it can be implemented.
We’ll create a website design to meet the needs of your business. Our designs will focus on User Experience through intuitive navigation, easy-to-find information, and compelling content. By injecting the right balance of marketing messages, along with well-written copy and strong calls-to-action, we’ll help you convert website visitors into customers.
We’ll implement our designs to give you a crisp-looking, visually-engaging, easy-to-use website. We’ll apply a style that reflects your brand and a framework that is best suited for your products and services. We’ll thoroughly test your site to ensure it functions properly and delivers an exceptional experience on desktop and mobile devices.
We build websites with Search Engine Optimization (SEO) in mind. The design, content, technical structure, and site speed will position your site to be search engine-friendly, helping it rank and appear in search results for relevant keywords.
We’ll give you a window into your website analytics by setting up your site to integrate with Google Analytics. We can even build custom website reports and dashboards to provide you with direct access to your most important metrics – whenever you need them.
We have designed and built websites for companies across a number of industries. See examples of our work:
Find out how Neon Pathways can help your business thrive!
Marketing consulting experts helping businesses find a new path to success through powerful marketing.
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