Marketing Technology Projects

Bridge the gap between marketing and IT.

Providing expertise on marketing technology projects, including implementation of marketing platforms.
Technology platforms are essential for driving various enterprise-level marketing functions.  Marketing automation, email platforms, and CRM systems such as Salesforce, are widely used to advance marketing capabilities.  They enable you to improve efficiency and effectiveness, especially when you’re marketing at a large scale. 
 
The challenge for many companies is implementing marketing technology in a way that solves business needs, but is also done in an efficient and compliant manner.  The reason is typically due a skill gap – someone who can bridge marketing and technology.
 
Neon Pathways has the marketing expertise and systems implementation experience to bridge that gap for you. 

Our Services:

Neon Pathways has experience with various marketing platforms and implementations of varying sizes.  We can help you implement an email program for your small business, or enterprise-level marketing technology that integrates multiple platforms and backend systems.
 
Small businesses can rely on Neon Pathways to implement technology that is scaled and tailored to your needs.  We’ll work with you closely to ensure we understand your business, but will handle the implementation for you.  You’ll be trained to use the platform so that there’s minimal disruption to your business.
 
For larger scale projects, Neon Pathways will join your project team to implement your marketing technology.  Project success depends on far more than just IT.  It lies in your marketing requirements, understanding of platform functionality, knowledge of customer and marketing data, and background in marketing compliance.  We are the subject matter experts that will tie it all together, unifying business and IT towards the same goals.   
 
Find out how we can support your specific needs.
​Marketing Consulting Services
​Small Business Marketing

​Business Consulting Services